Whitney Wolfe is a woman who is known for her work as the creator of Bumble. This app has changed the way women utilize these dating apps. It opened the door to empower women and encourage them with the chance to stand up for themselves and garner that strength to be bold with their choices. Gone are the days where women have to hide before they speak to a guy. Bumble uses the swiping feature and creates matches when two people both “like” each other on the app. In order for the conversation to start, it is required that the woman must respond and send them the message first. If she doesn’t, the match is gone. For more latest update connect with Whitney Wolfe on Twitter.
Bumble is now incorporating new features into their system to make it more fun, interactive, and a generally better site to use. Many users would use the app nonchalantly and constantly either be on the app or generally delete it from their phone to rest from using the app. They would then place a message on their bio saying that they didn’t have the app on their phone and won’t be responding to matches but will be eventually.
Bumble then saw this change in how the site was being used that they decided to add in the new feature, Bumble Snooze. Snooze allows you to send an instant message to anyone whom you make a match with, and it will basically let the person know that you are not using the app. Whitney Wolfe knows this idea is great for those who don’t want to stop using the app altogether but want to take a break from being on it so much. Bumble is receiving criticism because their thoughts involve people not using the app, but Whitney Wolfe knows what her app is capable of doing and she wants to give people that freedom to take a break if they so choose.
It is rare for an app to give users the benefit of not having to use it and take a break when they need it. Whitney Wolfe believes in her product and loves this idea.
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