Don Ressler is a successful entrepreneur that has taken part in the success of many start-up businesses such as Intelligent Beauty, FitnessHeaven.com, JustFab and many more. Ressler very first start-up company was called FitnessHeaven which was geared towards individuals who were interested in losing weight and keeping a healthy lifestyle. After selling his first start-up company he partnered with Intermix COO Adam Goldenberg. Together they formed Alena Media, which was an ecommerce and performance advertising that generated millions in revenue over the course of the years in business. After the company was sold in 2005 to News Corp, Adam Goldenberg and Don Ressler began to explore new opportunities. They knew that they acquired the skills and experience necessary to build a profitable business, they decided to start a beauty line called Intelligent Beauty. Under Intelligent Beauty, they created DERMSTORE, which was an online skincare and cosmetics line at https://www.linkedin.com/in/don-ressler-328b4618. After two years of producing quality beauty products, they launched SENSA, which was a weight-loss systems. They brought in Dr. Alan Hirsch for the development of the products. The products and systems involved became very profitable and was eventually purchased by Technology Crossover Ventures in 2008 for $43 million.
It wasn’t until 2010 that they decided to launch JustFab. They included Kimora Lee Simmons as part of their marketing system. By December of 2011 they had reached 4 million members placing consistent orders. After securing $76 million in sales by April of 2012, they rolled into their next venture in the same line of business called FabKids which focused on children’s fashion and was a subscription service as well. The company provides fashionable athletic clothing and is also a subscription service. The successes of the businesses and the collaboration with famous actors has increased their success and lead to an estimated net worth of $250 million. Don Ressler and his team of professionals have more than exceeded in the business of beauty, fashion and weight loss. With their ever-growing ideas and superb professional existence, Don Ressler have created a million dollar successful revenue venture that is ever evolving. The companies are consistently growing and maintaining their popularity by providing quality experiences and products for all customers.