EOS Lip Balm is a striving brand that continues to change the way companies in this market do business. EOS Lip Balm is definitely one of the best in the industry for numerous reasons, but their history and how they came to be is quite interesting and a story worth telling. They recently spoke to Fast Company to talk about how the brand came to be.
Sanjiv Mehra had spent his career working for companies like PepsiCo. He decided to join forces with Craig Dubitsky and Jonathan Teller, both of which had worked with multiple startups on getting them on the right track. They wanted to find a way to get into the beauty aisle and reach out to women. They noticed that chapstick is one of the markets that definitely get the idea specifically focused on both sexes, but their research found that mostly women cared for their lips, so they sought out a way to get into their minds. After coming up with a unique sphere-shaped lip balm, they knew they had quite the winner. Their goal was to make sure it wasn’t a fad and not something that would disappear after the trend stops, but it’s clear today that it worked for the long haul and helped.
They worked hard to get EOS products in local stores and today can be found in Target and Walgreens around the nation. It’s even sold worldwide both online (http://www.racked.com/2014/10/31/7571165/eos-lip-balm) and in stores across the globe. EOS is a top of the line brand name that totally knows how to reach out to the right people. Their marketing strategies using beauty bloggers is what helped get them on the right track. They get the followers on Facebook of all these bloggers to talk about their brand, and it definitely changed how the company was seen by viewers.